01 / My SoftBank
10M+users
JAPANESE UI/UX STRATEGY · DESIGN · ORGANIZATION
Design forhow Japan feels.
We help global companies build products that resonate with Japanese users—connecting local experience, design judgment, and the teams that sustain quality.
See the proofEvidence 01 Product experience at scale
01 PREMISE
LOCAL EXPECTATIONS SHAPE EVERY INTERACTION.
Global products.
Japanese expectations.
Products designed for global markets can miss the cues Japanese users rely on to feel clarity and trust.
We translate those expectations into product decisions that teams can repeat.
02 APPLIED PROOF
TELL LESS. SHOW MORE.
When experience changes,
business moves.
02 / NTT docomo
14×business growth
Fourteen-times growth after seven years of stagnation.
03 / Daimaru Matsuzakaya
+30%revenue per user
Thirty percent more revenue per user and record profits.
04 / Nestlé
100Kunits in 2 months
One hundred thousand units shipped in two months.
THE QUESTION AFTER SUCCESS
Can one successful screen
be repeated across the product?
Quality becomes scalable only when judgment is shared by the team.
04 SYSTEM MODEL
Design the team that can decide.
DecisionSystemRepeatable judgment
01Experience
Turn Japanese user behavior into product criteria.
02Team
Bring the right specialists together as one team.
03Quality
Make quality repeatable beyond individual talent.
desiign